Top 5 Beauty Retail Apps in Africa for Q3 2022

During the third quarter of 2022, the top 5 beauty retail apps in Africa exhibited varied performance trends in terms of weekly downloads and active users. Here, we delve into the specifics for each app, based on data from Sensor Tower.

Bath&BodyWorks saw a fluctuating trend in weekly downloads, starting at 3.6K in late June and peaking at 3.6K again in late August. The lowest point was observed in early August with 1.9K downloads. Weekly active users for the app started at approximately 15K in late June, experiencing a dip mid-quarter and ending at around 11.4K in late September.

Eva Cosmetics experienced a consistent yet modest download trend. Weekly downloads varied between 600 and 1.2K, peaking at 1.2K in late July and early August. No data was provided for active users.

Feel22-Your Beauty, Your Terms had a notable increase in weekly downloads towards the end of the quarter. Starting at 480 in late June, downloads surged to nearly 3K by mid-September. No data was available for weekly active users.

Mazaya Stores showed a relatively stable download pattern, with weekly downloads ranging from 575 to 1.2K. The highest downloads were recorded in mid-July with 1.2K, while the lowest was in late September with 575. No active users data was provided.

Cheap Makeup for Women maintained a steady download rate, fluctuating between 330 and 884 downloads weekly. The peak occurred in early July with 884 downloads, and the lowest was in mid-August with 330. No data was available for active users.

For more detailed insights and further data, visit Sensor Tower.